Online Marketing Manager

I am Max

I am a freelance online marketing expert with more than 5 years of operational, strategic and creative experience in B2B and B2B.

The past years I worked for a big agency and then did freelance online marketing successfully for different companies—especially websites and social media ads.

Currently I work with small and medium sized companies, as well as agencies. My tasks here are lead generation, increasing brand awareness, attracting applicants for open positions, achieving sales and also establishing start-ups.

Do you need more website visitors, higher brand awareness, qualified leads—and at the end of the day, more sales? With an online marketing expert, you can achieve just that. My goal is to see your ROI increasing and your business grow.

Hessenschau

Responsibilities

Facebook Ads — Brand Awareness

Results

Product awareness +4%
Brand Awareness +6%
Increase in recommendations by +10%

With an individual strategy and a complex campaign structure, a measurable and significant increase in awareness of the digital hessenschau products could be achieved. I managed the whole thing together with the creative agency Publicis Pixelpark. Through our collaboration, we were able to achieve 14.5 million high-quality impressions with a target group coverage of almost 87%. The success validation is done by a brand lift study by Nielson.

Tourism Island

Responsibilities

Facebook Ads / Pinterest Ads
Increase of Brand Awareness
Livestream registrations

Results

0.90€ CPR (cost per result)
13,200 Event Responses
516,000 Reach

The client wanted around 5,500 event commitments (2.18€ CPR / cost per result) for a live stream on Saint Patrick's Day for around 12,000.00€. To achieve this, I chose Facebook with the client because the target group is most active here. Through qualified and precise targeting, 13,100 event commitments were achieved with the budget at a CPR of 0.90€. In addition, a brand awareness campaign was launched on Pinterest.