Online Marketing Freelancer

Paid Social Ads / Ghostwriting / Copywriting
Consulting and Execution

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I am Max

I am an online marketing freelancer with more than 5 years of operational, strategic and creative experience in B2B and B2C.

The past years I worked for big agencies and since 2020 I'm freelancing for different companies. My specialties are paid social ads, ghostwriting and copywriting. My clients include small to large agencies, as well as SMEs, startups and enterorises.

In Social Media Ads, my focus is on lead generation, employee recruiting and increasing brand awareness. And I consult marketing teams to help them achieve better results in-house.

My copy is all about crystal clear communication on your website. Making sure your customers understand what you do—and why they need it. And as a ghostwriter, I build personal brands on LinkedIn because decision makers often don't have time and not the expertise.

Whether it's social media ads, website copywriting or ghostwriting on LinkedIn—it all increases your visibility and ultimately your sales. And that's exactly what I'm about.

Services

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Social Media Ads

Facebook, Instagram, LinkedIn etc.. I create and implement your campaigns—incl. optimization and reporting.

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Consulting

I show you how to run social ads in-house. Without being tied to an agency. I'm also happy to train and evolve your team.

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Ghostwriting

I write texts for your LinkedIn account and build your personal brand. This will make you visible in your target audience.

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Copywriting

Texts that get to the point and hit people right in the heart. For websites, social media and whitepapers.

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Certificates

HubSpot – Digital Advertising Certified

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HubSpot – Digital Marketing Certified

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HubSpot – Social Media Certified

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IBM – Enterprise Design Thinking Co-Creator

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IBM – Enterprise Design Thinking Practitioner

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IBM – Enterprise Design Thinking AI Essentials

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Clients I work with

  • Hessenschau
  • Omnicom Media Groupe
  • Tourism Island
  • Sony
  • Cosmo Consult
  • Rentablo
  • Nynolia
  • Novamondo
  • Philips Healthcare
  • DoKomi
  • Wishing Table
  • Bementi
  • Black Hat Coffee
  • Skai / Kenshoo
  • WGV Versicherung
  • Königspunkt
  • wyn digital
  • Virtual Identity
  • Divine
  • Testberichte
  • Tecflower
  • mark_ad Werbeagentur
  • Publicis Media Groupe
  • ypsolution
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Omnicom Media Groupe

Responsibilities

Facebook Ads and Instagram Ads
Increase of Brand Awareness
Increase of Product Awareness

Results

Product awareness +4%
Brand Awareness +6%
Increase in recommendations by +10%

With an individual strategy and a complex campaign structure, a measurable and significant increase in awareness of the digital hessenschau products could be achieved. I managed the whole thing together with the creative agency Publicis Pixelpark. Through our collaboration, we were able to achieve 14.5 million high-quality impressions with a target group coverage of almost 87%. The success validation is done by a brand lift study by Nielson.

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Omnicom Media Groupe

Responsibilities

Consulting and implementation in the area of social media ads
Error analysis
Fix tracking solution

Results

Tableau Dashboard works again
Results measurable again
Time saving for employees

The agency had a problem with the Tableau Dashboard not working properly and displaying the wrong values. As a result, employees had to create manual Excel reports for customers. I analyzed the situation and worked with the client's technical team to eliminate all sources of error so that the dashboard can be used again and no more Excel reports need to be created. This leads to meaningful time savings for employees and increases client satisfaction.

Black and white photo of mountains in Ireland.

Tourism Island

Responsibilities

Facebook Ads, Instagram Ads, and Pinterest Ads
Increase of Brand Awareness
Livestream registrations

Results

0.90€ CPR (cost per result)
13,200 Event Responses
516,000 Reach

The client wanted around 5,500 event commitments (2.18€ CPR) for a live stream on Saint Patrick's Day for around 12,000.00€. To achieve this, I decided with the client to use Facebook because this is where the target group is most active. Through qualified and precise targeting, 13,100 event commitments were achieved with the budget at a CPR of 0,90€ CPR. Furthermore, a successful brand awareness campaign was placed on Pinterest.

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Cosmo Consult

Responsibilities

Facebook Ads, Instagram Ads, LinkedIn Ads and Twitter Ads
Website Traffic
Generate applications

Results

2,200 Clicks
3.00€ CPC (cost per click)
25 applications

The goal of the campaign was to get applications for vacancies. Because job ads were too expensive for the client, we opted for traffic campaigns to send users to specific landing pages. Through well-chosen target groups and appealing creatives, the client was able to achieve 25 qualified applications within one month.

Black and white photo of an empty, very classy meeting room.

Avitea

Responsibilities

Facebook Ads and Instagram Ads
Landing Page Optimization
Generate applications

Results

50 Leads
70,00€ CPL (Cost per Lead)
37 Applications

Finding new employees quickly is the client's goal. This is possible with recruiting ads on Facebook and Instagram. With suitable creatives and many tests, we were able to improve the performance more and more. The ads directed users to perspective funnels, which made it very easy for interested parties to apply to the company.

Photo of a fountain pen writing.

Text References

Copywriting

Want to know how I write? Click the button below this text to get an idea of how I write. My featured publications (next section) and my LinkedIn profile will also show you my writing style.

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Ghostwriting

Please understand that due to strict NDA I am not allowed to release detailed information regarding my ghostwriting credentials. I would be happy to talk to you about this and show you my expertise based on my LinkedIn profile.

Publikationen

5 tips for Successful Social Media Ads

LinkedIn — 19.10.2022 (German)

Learn 5 tips on how to run successful social media ads. This includes defining the goal, choosing the right platform and good target groups. And these must then be addressed correctly. But also permanent testing is important to evolve every day, week, and month.

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How to create a successful Facebook Advertising Campaign

OMR Reviews — 01.07.2022 (German)

Learn how to create a successful Facebook ad campaign and what's important. I'll cover strategies, ad formats, the full-funnel, and also what separates a successful ad campaign from a bad one.

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New Data Privacy Trends After iOS14

Skai — 26.04.2022

Learn how privacy and tracking work with Apple's iOS 14 update. I provide insights on how to deal with it effectively and what options are available to deal with the increasingly strict privacy regulations—especially in Europe.

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High Intent Leads through Precise Targeting on Social Media Ads

Elirius — 30.02.2022

Learn why precise target group targeting is essential—especially in B2B advertising. High budget wastage swallows up a lot of budget and thus reduces ROAS and ROI. This article shows what is important.

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Contact

Contact form

maxschoebel.com/contact

E-Mail

info@maxschoebel.com

Phone number

+49 160 4620941