Online Marketing Manager

Freelancer specialized in Social Media Ads

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I am Max

I am a freelance online marketing expert with more than 5 years of operational, strategic and creative experience in B2B and B2B.

The past years I worked for a big agency and then did freelance online marketing successfully for different companies—especially websites and social media ads.

Currently I work with small and medium sized companies, as well as agencies. My tasks here are lead generation, increasing brand awareness, attracting applicants for open positions, achieving sales and also establishing start-ups.

Do you need more website visitors, higher brand awareness, qualified leads—and at the end of the day, more sales? With an online marketing expert, you can achieve just that. My goal is to see your ROI increasing and your business grow.

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Certificates

HubSpot – Digital Advertising Certified

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HubSpot – Digital Marketing Certified

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HubSpot – Social Media Certified

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IBM – Enterprise Design Thinking Co-Creator

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IBM – Enterprise Design Thinking Practitioner

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IBM – Enterprise Design Thinking Essentials for AI

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Services

Social Media Ads

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
  • TikTok

Social Media Management

  • Instagram
  • Facebook
  • LinkedIn

Content Creation

  • Instagram
  • Facebook
  • LinkedIn

Online Marketing

  • Marketing Strategy
  • Marketing Concepts
  • Content Marketing
  • Content Distribution
  • Sales Funnel
  • Lead Gen
  • Attribution Tracking

Websites

  • Development
  • UX/UI Design
  • Landing-Pages
  • Funnel Creations
  • Conversion Optimization

Industries

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IT sector
Photo of banknotes.
Finance
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E-Commerce
Photo of a Patek Philippe Nautilus.
Luxury
Photo of Chanel bags.
Fashion
Photo of skyscrapers.
Real estate
Photo of the sea.
Tourism
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Automotive
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Movie production
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Insurance
  • IT sector
  • Finance
  • E-Commerce
  • Luxury
  • Fashion
  • Real estate
  • Tourism
  • Automotive
  • Movie production
  • Insurance

My clients

  • Hessenschau
  • Omnicom Media Groupe
  • Tourism Island
  • Cosmo Consult
  • Rentablo
  • Tecflower
  • Philips Healthcare
  • DoKomi
  • Wishing Table
  • Black Hat Coffee
  • Skai / Kenshoo
  • WGV Versicherung
  • wyn digital
  • Virtual Identity
  • Publicis Media Groupe
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Hessenschau

Responsibilities

Facebook Ads — Brand Awareness

Results

Product awareness +4%
Brand Awareness +6%
Increase in recommendations by +10%

With an individual strategy and a complex campaign structure, a measurable and significant increase in awareness of the digital hessenschau products could be achieved. I managed the whole thing together with the creative agency Publicis Pixelpark. Through our collaboration, we were able to achieve 14.5 million high-quality impressions with a target group coverage of almost 87%. The success validation is done by a brand lift study by Nielson.

Black and white photo of a large building in the USA.

Omnicom Media Groupe

Responsibilities

Consulting and implementation in the area of social media ads
Error analysis
Fix tracking solution

Results

Tableau Dashboard works again
Results measurable again
Time saving for employees

The problem was a non-functioning Tableau Dashboard with incorrect values. As a result, staff had to create manual Excel reports for customers. I analyzed the situation and worked with the client's technical team to eliminate all sources of errors so that the dashboard could be used again and Excel reports no longer needed to be created. This resulted in meaningful staff time savings and greatly increased customer satisfaction.

Black and white photo of mountains in Ireland.

Tourism Island

Responsibilities

Facebook Ads / Pinterest Ads
Increase of Brand Awareness
Livestream registrations

Results

0.90€ CPR (cost per result)
13,200 Event Responses
516,000 Reach

The client wanted around 5,500 event commitments (2.18€ CPR / cost per result) for a live stream on Saint Patrick's Day for around 12,000.00€. To achieve this, I chose Facebook with the client because the target group is most active here. Through qualified and precise targeting, 13,100 event commitments were achieved with the budget at a CPR of 0.90€. In addition, a brand awareness campaign was launched on Pinterest.

Black and white photo with view of NYC skyline and three people.

Cosmo Consult

Responsibilities

Facebook Ads, LinkedIn Ads and Twitter Ads
Website Traffic
Generate applications

Results

2,200 Clicks
3.00€ CPC (cost per click)
25 applications

The goal of the campaign was to get applications for vacancies. Because job ads were too expensive for the client, we opted for traffic campaigns to send users to specific landing pages. Through well-chosen target groups and appealing creatives, the client was able to achieve 25 qualified applications within one month.

Publikationen

Trust the Social Media Algorithms

LinkedIn — 15.07.2022 (German)

Learn how the algorithms of the paid advertising platforms work. I show what to look out for, what to pay attention to during the learning phase and the consequences of interrupting the learning phase.

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How to create a successful Facebook Advertising Campaign

OMR Reviews — 01.07.2022 (German)

Learn how to create a successful Facebook ad campaign and what's important. I'll cover strategies, ad formats, the full-funnel, and also what separates a successful ad campaign from a bad one.

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New Data Privacy Trends After iOS14

Skai — 26.04.2022

Learn how privacy and tracking work with Apple's iOS 14 update. I provide insights on how to deal with it effectively and what options are available to deal with the increasingly strict privacy regulations—especially in Europe.

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Why Facebook is the Best Place for Social Advertising in 2022

Elirius — 30.01.2022

Find out why Facebook will still be essential for paid ads in 2022 and that Facebook is far from dead with almost 2.89 billion monthly active users—and thus remains the No.1 social media platform.

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Contact

Contact form

maxschoebel.com/contact

E-Mail

info@maxschoebel.com

Phone number

+49 160 4620941