Omnicom Media Groupe
Responsibilities
Facebook Ads and Instagram Ads
Increase of Brand Awareness
Increase of Product Awareness
Results
Product awareness +4%
Brand Awareness +6%
Increase in recommendations by +10%
With an individual strategy and a complex campaign structure, a measurable and significant increase in awareness of the digital hessenschau products could be achieved. I managed the whole thing together with the creative agency Publicis Pixelpark. Through our collaboration, we were able to achieve 14.5 million high-quality impressions with a target group coverage of almost 87%. The success validation is done by a brand lift study by Nielson.
Omnicom Media Groupe
Responsibilities
Consulting and implementation in the area of social media ads
Error analysis
Fix tracking solution
Results
Tableau Dashboard works again
Results measurable again
Time saving for employees
The agency had a problem with the Tableau Dashboard not working properly and displaying the wrong values. As a result, employees had to create manual Excel reports for customers. I analyzed the situation and worked with the client's technical team to eliminate all sources of error so that the dashboard can be used again and no more Excel reports need to be created. This leads to meaningful time savings for employees and increases client satisfaction.
Tourism Island
Responsibilities
Facebook Ads, Instagram Ads, and Pinterest Ads
Increase of Brand Awareness
Livestream registrations
Results
0.90€ CPR (cost per result)
13,200 Event Responses
516,000 Reach
The client wanted around 5,500 event commitments (2.18€ CPR) for a live stream on Saint Patrick's Day for around 12,000.00€. To achieve this, I decided with the client to use Facebook because this is where the target group is most active. Through qualified and precise targeting, 13,100 event commitments were achieved with the budget at a CPR of 0,90€ CPR. Furthermore, a successful brand awareness campaign was placed on Pinterest.
Cosmo Consult
Responsibilities
Facebook Ads, Instagram Ads, LinkedIn Ads and Twitter Ads
Website Traffic
Generate applications
Results
2,200 Clicks
3.00€ CPC (cost per click)
25 applications
The goal of the campaign was to get applications for vacancies. Because job ads were too expensive for the client, we opted for traffic campaigns to send users to specific landing pages. Through well-chosen target groups and appealing creatives, the client was able to achieve 25 qualified applications within one month.
Avitea
Responsibilities
Facebook Ads and Instagram Ads
Landing Page Optimization
Generate applications
Results
50 Leads
70,00€ CPL (Cost per Lead)
37 Applications
Finding new employees quickly is the client's goal. This is possible with recruiting ads on Facebook and Instagram. With suitable creatives and many tests, we were able to improve the performance more and more. The ads directed users to perspective funnels, which made it very easy for interested parties to apply to the company.
Clients I work with
- Hessenschau
- Omnicom Media Groupe
- Tourism Island
- Sony
- Cosmo Consult
- Rentablo
- Nynolia
- Novamondo
- Philips Healthcare
- DoKomi
- Wishing Table
- Bementi
- Black Hat Coffee
- Skai / Kenshoo
- WGV Versicherung
- Königspunkt
- wyn digital
- Virtual Identity
- Divine
- Testberichte
- Tecflower
- mark_ad Werbeagentur
- Publicis Media Groupe
- ypsolution