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Please trust the Social Media Algorithms

If you run paid ads, the social media algorithms definitely work in your favour, because the platforms want you to invest again. And they work in the favour of their users, because they want their users to stay.

How you create Successful Facebook Ads

(German Article) Facebook ads are a great way to quickly and easily attract new customers or raise awareness of your brand. And even if many believe that Facebook is dead, this is not the case.

One Year after iOS 14: New Era of Data Privacy

Since Apple’s App Tracking Transparency (ATT) framework in iOS 14.5 took effect in April 2021, social media apps have experienced steadily worsening data loss as iOS users have adopted the update.

Objective View on Dark Social

In this article, you'll learn what Dark Social is, what impact it has, and why it's more marketing buzz than most want to admit. Still, Dark Social is important and should be taken seriously.

Facebook Lookalike Audiences

Lookalike audiences are a powerful tool in the modern marketer's repertoire. They are often used to expand existing audiences to new locations and products. However, their true potential is much broader and can help scale virtually anything.

Precise Targeting is Crucial to get more High Intent Leads

No marketer wants to spend all of their budget and time on someone who is not interested. To get high-intent leads, you need to pre-qualify.

Don't Advertise on TikTok

TikTok is on everyone's lips. For Gen Z, it's the No. 1 and many companies are blindly jumping on the hype. But unfortunately, many are overlooking a major problem.